Cowen Bowl: The Start of a New Partnership Between Tamworth Phoenix and Coventry Cougars

Image: Inside Britball Media, Photos: Duncolm Sports Photography and Andy Keith Photo

In a move set to significantly impact the British American Football scene in the Midlands, the Coventry Cougars and Tamworth Phoenix announced earlier this year a strategic partnership. This collaboration officially started on 1st May 2024 and promises to enhance both teams' capabilities and foster the growth of American football across the Midlands. The announcement of the Cowen Bowl, planned for 21st-22nd September, highlights the partnership’s immediate impact and the underlying relationships that exist allowing for the potential of a great impact in the area. This article details the partnership’s objectives, benefits, and potential challenges while emphasising its importance for the sport’s development.

The Tamworth Phoenix organisation boasts a robust structure with teams across various age groups and formats. Their Adult Contact team competes in the BAFA Adult Contact Premiership North Division and celebrated a National Championship win in 2017. The U19 Contact team, though falling short in the 2022 BritBowl against the London Blitz, continues to show promise in Division 1 South West. Meanwhile, their U16 Contact team leads the Northern Conference-South, maintaining an undefeated record this season. They also field a U14 flag team, highlighting their commitment to developing talent from a young age. Under the leadership of Jonny Weekes, who is also a player for the Adult Contact team, the Phoenix celebrates its 20th anniversary this year and has recently moved to Butts Park in Coventry.

Established in 2009, the Coventry Cougars have built a strong reputation, particularly in women's flag American football. The family-oriented club, led by Kellie Barrett and her family, includes men's, women's, and youth flag teams. The women's team is a powerhouse, having secured nine national championships and aiming for their tenth in the 2024/25 WFFL season. The Cougars are deeply rooted in family values, which have guided their operations and growth.

The partnership between Coventry Cougars and Tamworth Phoenix was announced in April 2024 and officially commenced on May 1, 2024. This collaboration focuses on joint activities, resource sharing, and mutual support. Kellie Barrett highlighted the alignment in values, particularly around family and youth development, which made the partnership a natural fit. Jonny Weekes shared his newfound appreciation for the historical connections between the two clubs, such as the involvement of Dave Cowen, whose late son played a significant role in the Cougars' establishment.

Image provided by Coventry Cougars

Kellie described the partnership as "really nice to have the connection with another team that has been going for so long and especially with American football growing, having a pathway for everyone is key. If players want to continue with flag or go to kitted, they can now. Or if they want to play both, they can play both. A massive part of it, like Jonny says, is developing the youth as that is the next generation and we have the Olympics coming up."

The immediate focus is on rebuilding the youth setup, which has faced challenges at the Cougars due to the loss of a previous head coach. Joint resources will be utilised for training sessions, and there will be a concerted effort in community outreach, particularly through school programs. Long-term plans include the development of comprehensive youth programs, increasing community engagement, and expanding the partnership's impact. Both teams aim to create a sustainable pipeline of players from youth to adult levels, ensuring the continued growth of American football in the Midlands.

Players will benefit from enhanced training opportunities and exposure to diverse playing styles. The partnership provides clear pathways for progression in both flag and contact football, catering to various player interests and skill levels. Both teams will gain a competitive edge through shared resources and knowledge. The collaboration fosters a stronger, more cohesive approach to training and development. The partnership increases the sport's visibility and support, offering more opportunities for local involvement and fan engagement. Community events and school outreach programs will play a crucial role in this effort.

Logistical issues such as coordinating schedules and managing resources are potential hurdles. Maintaining the unique identities and cultures of both teams is also a challenge that will need addressing. Strategic planning and regular communication will be key to overcoming these challenges. Ensuring that shared values and goals align across both organisations will help maintain their distinct identities while working collaboratively.

This partnership could serve as a model for other teams, demonstrating the benefits of collaboration in elevating the sport nationally. The Cowen Bowl, planned for September 21st-22nd, is one of the major events stemming from this partnership. Additionally, community events and school outreach programs are in the works to further promote the sport. The partnership will be looking to continue successes with players like Jerome Darko, who transitioned from U19 to Adult Contact at the Phoenix and has now signed with the Canadian side Prince George Kodiaks, showcasing the opportunities available through these collaborative efforts.

In summary, the partnership between Coventry Cougars and Tamworth Phoenix holds significant promise for the future of British American Football in the Midlands. By leveraging their shared values and resources, both organisations aim to foster a strong, supportive community for players and fans alike. As Jonny Weekes stated, "Nix moving to Coventry is the beginning of a new era." With strategic foresight and a commitment to youth development, this collaboration is poised to make a lasting impact.

You can find out further information regarding the Cowen Bowl on the teams' social media platforms or follow the link below.